Why the mask
Each song starts as written words, mantras, prayers and love stories in Hindi, Haryanvi, Sanskrit and English, written before a single note is made.
Our artists are virtual. The vocals and music are AI-assisted, and we say so on every platform that asks. The lyrics, stories and choices are human.
A mask keeps the attention on the song. Kuan Recho and Kithira Shiva each have their own voice, their own world, and their own listeners.